Businesses must understand their customers’ political attitudes

Writing in the Sunday Telegraph yesterday, Public First Founding Partner James Frayne wrote about corporate purpose – and the need for businesses to understand the political and social attitudes of their customers. He argued that too many businesses unthinkingly create political initiatives that please their own internal teams, but that fall flat with their primary target – their customers.

UPP Civic University Comission report launched

Public First ran the UPP Civic University Commission and wrote the report that was launched in Parliament earlier this month. Our research – which included a touring ‘select committee’ process with experts, polling and focus groups across the country - demonstrated how vital universities are to the success of their places, and how much more the sector and government can do to support the prosperity and wellbeing of people across the country. In her launch speech Angela Rayner called the report a “blueprint”.

PR Week names Public First as “one to watch” in 2019

Industry magazine PR Week has named Public First as one of its “agencies to watch” in 2019. According to the feature: “Public First is a corporate and public affairs agency with a big difference because it does not just provide counsel, but researches and designs policy before testing it with the public and other audiences to create integrated campaigns.

New Report: Freedom and Flexibility – The relationship Deliveroo riders have with the labour market

In this report, we look at the experience of Deliveroo riders in the gig economy, providing new evidence on the real experience of the gig economy of those working in it.

Ten Takeaways from Budget 2018

In an article for Medium, Public First's Director of Policy and Research Jonathan Dupont shares his ten takeaways from the Budget. You can read the full article here.

New Report: Google’s Impact in the UK

If you’re like the vast majority of people in this country, you’ll have used a search engine at some point today: to check a fact or to look up when your GP opens, to find a restaurant or browse the news.

Public First’s new ‘Human Capital’ practice featured in PR Week

Public First's new 'Human Capital' practice, staffed by two high profile hires from the worlds of politics and public affairs, featured in PR Week.

Public First launches Human Capital practice

Public First announces the launch of a new practice dedicated to helping employers get the best out of people. The Human Capital team will provide research, strategy and communications support around the big issues facing employers today.

Public First is hiring

We are currently looking to hire several permanent staff members with extensive experience in the field of policy design and policy analysis. We are looking for people at all levels – from Researchers to Directors and prospective Partners. They will join a rapidly growing policy practice, which works for some of the biggest brands in the world on projects that range from economic modelling to original policy design.

Conservative voters are open to state action on childhood obesity

In a blog for the Conservative Home website, Public First Founding Partner James Frayne writes about a new poll for the agency on public attitudes to state action to combat childhood obesity.