Nick Varley joins Public First

Public First announces a further expansion of its growing team with the recruitment of Nick Varley as a Director. Nick will join Public First’s six-strong Campaigns and Communications team, using his expertise in grassroots campaigns and corporate reputation management.

Prior to joining Public First, Nick was a Managing Consultant at Stonehaven, which he joined in January 2017. He was previously an election consultant with CTF Partners, advising international clients on election strategy and was Head of Ground Campaigns at Vote Leave during EU Referendum.

James Frayne, Founding Partner at Public First said, “From likely tax rises to pay for NHS spending, to the final Brexit agreement, to a new trade deal with the US, there are vast new challenges facing businesses. While some firms will continue to rely on backroom lobbying, others are seeing that policy change comes from mobilising the public. Nick strengthens a team that is designed to influence and mobilise public opinion on a major scale.”

Nick Varley, a Director at Public First said Nick Varley, “My entire career has been focused on influencing and motivating public opinion, to improve corporate reputations and win elections, so I’m delighted to join an agency who specialise in this approach. It’s clear to me from speaking to Chief Executives and Directors of Communications from multiple sectors that traditional agencies’ tactical approach to public affairs and lobbying is rightly losing their confidence. At Public First I’m going to help even more businesses understand that the public voice is the most important voice in determining what politicians do.”

Public First will be announcing two new hires in the Autumn.