Public First and FP1 Strategies announce a new trade partnership

Public First has announced a ground-breaking new partnership with leading Washington D.C.-based agency FP1 Strategies to help businesses understand forthcoming UK-US negotiations on a new Free trade Agreement – and to ensure any deal is good for both businesses and consumers on either side of the Atlantic. Public First and FP1 will offer clients a range of services to prospective clients, including political analysis, opinion research, economic modelling, and campaigns.

Founded in 2011 by Terry Nelson, Jon Downs and Danny Diaz, FP1 Strategies is a full-service communications and public affairs firm led by partners who have worked at the highest levels of American politics. Drawing upon decades of political campaign experience, FP1 helps candidates and organizations – from Fortune 500 corporations to trade associations – craft a narrative and build the support to influence policymakers and consumers across the country. FP1 offers services tailored to every campaign’s needs and focuses include integrated campaign management, advertising, coalition building, media relations, crisis communications, and digital engagement. Notable clients include Walmart, Delta Airlines, the Grocery Manufacturers Association, Charter Communications, Fresenius Medical Care and the Consumer Healthcare Products Association.

To mark the launch of this partnership, the two agencies release a new YouGov poll of public attitudes in Britain and the US to a prospective deal. The poll shows that 64% of British people support a new Free Trade Agreement being signed, compared to just 7% who oppose such an agreement (with 29% saying “don’t know”). In the US, 67% of people support an agreement, compared to 9% that oppose it. Asked who they would most like to see their countries have a good trade deal with, 57% of British people said the US, followed by China (40%), Germany (29%) and France (15%). American people said China (48%), Canada (35%), Mexico (27%) and Britain (25%).

Asked who their countries’ most important allies are in the world, both the British and American people named each others’ countries. Twice as many British people named the US (59%) as the next closest country, Australia (28%). Far more Americans chose Britain (54%) than the next closest country, Canada (38%). Asked who their countries had the strongest cultural relationship with, and British people very narrowly named Australia as their top pick (42%), over the US (40%). Americans named Britain top (52%), above Canada (42%). This confounds those that suggest that the special relationship exists simply in the minds of politicians.

The full British tables can be found here. The full American tables can be found here.

Public First founding partner James Frayne said: “We’re delighted to partner with FP1 on this project. I have known their partners for many years and they’re a firm I admire. They have a reputation for superb political insight and a proven track record in changing public policy through their campaign work. Britain and the US are politically committed to a deal but negotiations will be chaotic and often brutal. While negotiations will be influenced by hard-headed economic analysis, local politics and public opinion will be critical. Businesses need to engage in the discussions around these negotiations on that basis. By coming together, we can provide a seamless service which understands Birmingham, Alabama as well as it understands Birmingham, West Midlands, and is at home on Capitol Hill as much as it is Westminster.”

FP1 Partner Terry Nelson said: “President Trump has expressed a strong commitment to reach an agreement and we believe it makes sense for the business community to work together turning that commitment into reality. Clearly, as the discussion progresses, there will be a focus on achieving greater economic growth for both countries.”

FP1 Partner Danny Diaz said: “American and British businesses have a unique opportunity to shape these negotiations and ensure the eventual agreement is crafted in a way that helps drive economic activity in both countries. A wide range of stakeholders stand to benefit from a bilateral agreement, but it’s important they have their voices heard early and often.”