Our 2020 report for Google showed how, during an incredibly difficult year, Google played a key role in keeping the UK connected, productive and entertained. From allowing small businesses to communicate new opening hours to helping millions of people stay productive while working from home, we showed how Google play a key role helping people live and work in the ‘new normal’. Our analysis revealed that Google’s core search and advertising tools helped support an estimated £55 billion in economic activity for over 700,000 businesses in the UK in 2020. By helping businesses shift to online sales for the first time during 2020, Google helped support £17 billion in economic activity. That is the equivalent to the GDP supported by a city the size of Bristol.

The full report can be found here: https://googleimpactuk.publicfirst.co.uk/uk/