Google's Impact in Spain 2023
Benjamin Murphy
Public First conducted consumer and business polling, and economic modelling, to determine Google's Economic Impact in Spain in 2023.
You can find the polling and modelling claims in English and translated into Spanish. Among our findings, we found:
- In total, Google products supported €151 billion in economic activity in Spain in the last 20 years, which in turn supported an average per year of 121,000 jobs in Spain.
- In total, Google products have supported an average per year of 55,000 jobs for women in Spain in the last 20 years.
- Every month, 25 million Spanish people use Google Maps to find a local business.
- By helping people find more cost effective options, Google Search and Maps help save the average person in Spain €115 a year.
Polling Tables
Public First conducted anonymous surveys of 1,010 Consumers in Spain from 10 May - 19 May 2023, and of 509 senior business decision makers from 10 May - 20 May 2023. The consumer survey was weighted by interlocking age and gender, region, and education level to nationally representative proportions; the business survey was weighted by employee size (business count) and region to nationally representative proportions.
Public First is a member of the British Polling Council (BPC) and abides by its rules. For more information please contact the Public First polling team: [email protected].