Google's Impact in Switzerland 2023
Benjamin Savours
Public First conducted consumer and business polling, and economic modelling, to determine Google's Economic Impact in Switzerland in 2023.
You can find the polling and modelling claims here. Among our findings, we found:
- In total, Google products have been supporting 6 billion fr. in economic activity in Switzerland.
- In total, Google products supported over 34,000 jobs in Switzerland during the last year.
- Google’s products Google Search, Google Maps, and Youtube were named among the ten most helpful innovations of the last thirty years, as judged by the general public in Switzerland.
- Every year, the digital skills people have learned through Google Search boosts the economy in Switzerland by 11 billion fr.
Polling Tables
Public First conducted anonymous surveys of 1,013 Consumers in Switzerland from 18th July - 1st August 2023, and of 514 senior business decision makers from 18th July - 1st August 2023. The consumer survey was weighted by interlocking age and gender, region, and education level to nationally representative proportions; the business survey was weighted by employee size (business count) and region to nationally representative proportions.
Public First is a member of the British Polling Council (BPC) and abides by its rules. For more information please contact the Public First polling team: [email protected].