Public First carried out three large-scale, nationally representative polls for Sky Sports to explore how people across the UK play, watch and feel about sport, with a particular focus on the experiences of women and girls. The research spanned current and past participation in sport, viewing habits across men’s and women’s sport and preferred platforms, wellbeing and self-belief, and school-to-adulthood influences and local facilities.
Polling Tables
Public First carried out three online surveys:
A poll of 2,202 UK adults between the 13th March – 2nd April 2025.
A poll of 549 11-18-year-olds in full-time education between the 17th March – 2nd April 2025.
A poll of 550 11-18-year-olds in full-time education between the 23rd – 29th May 2025.
All results are weighted using iterative proportional fitting, or ‘raking’. Results are weighted by interlocking age and gender, region, and social grade to nationally representative proportions. Public First is a member of the British Polling Council (BPC) and abides by its rules. For more information, please contact the Public First Polling Team: polling@publicfirst.co.uk
Download Polling Tables (NatRep)