New Polling for UK Finance

Public First carried out a large-scale, nationally representative poll for UK Finance to explore the public’s perceptions of the financial services sector and policy priorities for the sector. This was used alongside policy development and economic modelling to help support the creation of UK Finance’s manifesto for financial election, ahead of general election 2024. The full version of the manifesto can be found here: https://www.ukfinance.org.uk/policy-and-guidance/reports-and-publications/building-better-society-financial-services-manifesto

Polling Tables

Public First conducted an anonymous, online survey of 3,010 adults across England from 15th January – 20th January 2024.

All results are weighted using iterative proportional fitting, or ‘raking’. Results are weighted by interlocking age and gender, region, and social grade to nationally representative proportions. Public First is a member of the British Polling Council (BPC) and abides by its rules. For more information, please contact the Public First Polling Team: polling@publicfirst.co.uk

Download Polling Tables