New polling for IAB UK

Noah Bezalel

Public First fielded an online survey of businesses in digital advertising in the UK between 18th Feb - 27th February 2026 to understand AI use in the sector. The sample comprises a total of 258 practitioners in the sector. Results are unweighted.

Tables can be found here

Previous Entry / Next Entry

Sign-up for updates

To keep up to date with our latest insights please sign-up below.

What issues are you interested in receiving updates about?

All

Energy

Sustainability

Net Zero Transition

Political economy

Transport

Select locations you are most interested in reading insights about:

All Locations

UK and Europe

APAC