Polling for Sky Attention Index, July – December 2024

Public First conducted new polling for Sky in December 2024 as part of Sky's bi-annual Attention Index designed to review how viewers are transforming the TV landscape based on their content preferences and what's available across different technologies and streaming platforms.

Polling for Transform Justice

At the end of 2024, Public First conducted opinion research for Transform Justice on public attitudes towards out-of-court resolutions and the criminal records system. We ran three anonymous, online polls targeting a national representative sample of the UK, victims, and people with protected characteristics.

Polling of UK public attitudes to local energy development

Public First conducted polling for the Labour Climate and Environment Forum (LCEF) in March 2024. We asked respondents across 23 constituencies a series of questions about their views on local development projects and arguments for and against them.  

New Polling for the Startup Coalition

Public First conducted polling for the Startup Coalition as part of our monthly omnibus poll. We asked respondents a series of questions about their experiences and preferences when using online marketplace platforms.

Public First joins Stonehaven Group to bolster international economics and policy expansion

Public First has agreed to join Stonehaven Global Holdings ltd (‘SHGH’) to help turbocharge its international reach. 

Defence, debt, and difficult decisions — new polling published today in the FT

As the Chancellor stares down the barrel of a tough Spring Statement, Public First and consultancy Stonehaven have been running a major new research project called The Era of Hard Choices.

Who’s Using AI at Work?

AI-powered tools have the potential to transform workplaces, but our research shows that their adoption is far from uniform.

Polling for the Publishers Association

Public First conducted new polling for the Publishers Association from 7 February to 13 February 2025, exploring respondents views towards the British publishing industry, UK literature, and its role on the country's soft power.

Polling for techUK on the UK Tech Sector

We conducted polling for TechUK exploring the views of the tech sector on the strength of the UK economy, and the UK's relative position in the world. 

Polling for Yondr on Phone Free Schools

Public First conducted two online surveys of adults (including a booster sample of parents) and secondary school teachers in England to better understand views towards phone free schools.

Polling on US Tariffs

Public First polling of 2,000 American voters looks at public attitudes to the use of tariffs as an economic policy tool.

Polling on Education Priorities in the Spending Review

New polling explores priorities ahead of the spending review

New polling for the Maths Horizons Project

Maths Horizons commissioned Public First to conduct an independent, rapid review of the maths curriculum in England.

New Polling for the Center for Long Term Resilience (CLTR)

Public First conducted polling for the Center for Long Term Resilience (CLTR) in late 2024. We asked respondents a series of questions about their perceptions of extreme risk, Artificial Intelligence (AI), and Biotechnology.

Understanding the knowledge gap: public perceptions of UK universities

A new report by Public First, funded by the All-Party Parliamentary University Group, examines public attitudes to universities and higher education and their role in helping the UK meet its current and future challenges.

New Polling on Pregnancy and Miscarraiges

Public First conducted a survey on respondents' experiences of pregnancy and miscarriages as part of our monthly omnibus poll.

New Polling for Workday

A new report by Public First, commissioned by Workday, examines how Britain's leading businesses maximise workforce productivity through innovative HR practices.

Game Changing: How sport makes us happier, healthier and better connected.

Public First conducted new polling into attitudes of UK adults on Sport and Sport Broadcasting in the UK.

New research for AXA UK on local climate risks

New research from Public First for AXA UK comprises data analysis to map local climate risks across England, and public polling to measure attitudes towards those risks to help key stakeholders understand who and where will be most impacted, and the extent to which those places can prepare, respond, and recover.

New polling on Labour’s policy to end North Sea oil and gas licensing

Public First carried out a large-scale, nationally representative poll for Uplift to understand the British business leaders attitudes towards the Government's policy to end North Sea oil and gas licensing.

New Polling for Mission 44

Commissioned by Mission 44, Public First conducted research into the challenge of increasing exclusions in state schools with the aim of identifying a policy framework that accounts for the views of students, parents, and teachers alike.

New Polling for Uber Eats in Taiwan

We conducted consumer and merchant polling for Uber Eats in Taiwan. We spoke to 1,072 consumers in Taiwan from 6 August - 23 August 2024, and 373 Merchants from 13 August - 13 September 2024, through an online, anonymous survey.

Understanding anti-politics in the UK: New Polling

Public First carried out a large-scale, nationally representative poll to understand the British public's attitudes towards politics in the UK.

Uber India Impact Report 2024

New report on the Economic and Social impact of Uber in India. Over the last few years, Uber’s auto and motorbike services have also grown in popularity, helping Indians connect with public transport and navigate through busy streets, while retaining the features they value in Uber’s service.

Polling on Education in the US

Public First conducted a survey of 2,005 adults in the US as part of our monthly Omnibus poll. We asked respondents a series of questions about school funding, views towards social mobility, and what factors they feel are important to achieving success in the US.

New Polling for the University of Cambridge on Sustainability

Public First conducted polling for the University of Cambridge on sustainability and the environment as part of our monthly omnibus survey. We asked respondents a series of questions about their views towards climate change, who they think should be taking the lead developing new technologies, and what issues they think are the biggest problems for humanity to solve in order to reduce our effects on the climate.

The case for inclusive planning

Public First has worked with Leeds Building Society to explore how the planning system could be reformed to better represent broader public opinion rather than vocal minorities.

New Polling on Foreign Direct Investment into Britain

Public First conducted polling on Foreign Direct Investment into Britain in advance of the Government's Investment Summit. We asked respondents a series of questions about their views towards foreign investments, the perceived benefits of FDI, and whether they think Britain's position as an investment destination is improving or deteriorating.

What the UK public thinks about Opera

Public First has published the results of research, commissioned by the Laidlaw Opera Trust, looking into UK public attitudes towards opera.

New Polling for British Gas and the Net Zero Homes Index 2024

Public First conducted polling for British Gas in support of the Net Zero Home Index 2024. This was the third round of polling, after previous surveys in 2023 and 2022, which aimed to provide a snapshot of the UK's green transition and public opinion towards green improvements to peoples' homes.

Public First Poll on Outdoor Smoking Ban

Public First carried out a large-scale, nationally representative poll to understand the British public's attitudes to Labour's proposed outdoor smoking ban.

Driving Digital Acceleration

In order to better understand the potential of cloud computing and AI in the UK, Amazon Web Services (AWS) commissioned Public First to undertake new quantitative research on how UK businesses are using – and plan to use – cloud computing.

Tomorrow’s teachers: A roadmap to get Gen Z into the classroom

New polling for Teach First explores Gen Z attitudes to teaching.

New Polling for the IHPN

Public First conducted a Nationally Representative poll for the Independent Healthcare Providers Network (IHPN), which features in the 2024 Going Private report.

New polling for Phoenix Insights

Polling for Phoenix Insights on public perceptions of career change.

Sky’s Attention Index: How we watch and connect.

A new report from Sky and Public First reveals what is grabbing our attention in today's information-rich world.

Upgrade: How to deliver better homes by 2030

Public First conducted opinion research in support of the Home Upgrade Commission, looking into public awareness of and support for improving the energy efficiency of their homes.

New Polling for CaSE

Public First conducted opinion research for the Campaign for Science and Engineering (CaSE) on public perspectives on research & development in relation to the 2024 UK general election. 

Young people’s perceptions of careers in the pharmaceutical industry – The Association of the British Pharmaceutical Industry

Public First has conducted research into young people's perceptions of careers in the pharmaceutical industry.

Great British Energy: From pledge to reality

Great British Energy: From pledge to reality is a Public First report, commissioned by RenewableUK.

Public First Polling during Week 4 of the Election Campaign

We ran our fourth weekly omnibus poll of the 2024 General Election campaign from Friday 21st June - Sunday 23rd June 2024. We asked respondents questions about how favourably they viewed different politicians and political parties, their familiarity with Labour Leader Keir Starmer, and what characteristics they most associated with him.

Public First Polling during Week 3 of the Election Campaign

We ran our third weekly omnibus poll of the 2024 General Election campaign from Friday 14th June - Sunday 16th June. We asked respondents questions about how favourably they viewed different politicians and political parties, how they think different public services will change, and their views on Labour's potential impact on a variety of policy areas.

Public First Education Polling

New polling on education priorities ahead of the GE2024

New Polling on Election Seat Counts

Public First surveyed adults across the UK to explore how they would react to different potential election outcomes. We found that the public is broadly expecting Labour to win the election, although not by a very comfortable margin, the majority of the public is happy with even exceptionally large Labour majorities, and most strikingly, there is a substantial appetite for a total Tory wipe-out (meaning the Conservatives winning 0 seats).

Whose policy is that anyway? Asking the public which party is proposing what

At Public First, we’ve been pulling together a policy tracker which follows the parties’ announcements across all policy areas throughout the campaign, to help answer the question: who is promising what?

Public First Polling during Week 1 of the Election Campaign

We ran our first weekly omnibus poll of the 2024 General Election campaign from the Friday 31st May - Sunday 2nd June 2024. We asked respondents questions about how favourably they viewed different politicians and political parties, their familiarity with party campaign messages, and their views on whether they think the Labour Party has changed from the previous election in 2019.

New Polling on High Streets

Public First conducted new polling on High Streets as part of our monthly omnibus. We asked respondents how often they visit their local high street, how they would rate their local high street, and whether they think their high street has too much or not enough of different types of businesses.

The public are ready for AI to start help tackle NHS problems – are Labour?

Noah Bezalel talks some recent PF polling on how the public feel about AI being used in healthcare and how Labour can utilise this to "build an NHS fit for the future"

New Polling for UK Finance

Public First conducted an anonymous, online survey of 3,010 adults across England from 15th January – 20th January 2024 for UK Finance.

New Polling on Economic Sentiments

As part of our monthly omnibus, Public First conducted polling of We asked them a series of questions about their views towards the economy, and the government's relationship to it. In our research, we found that a majority of respondents think the government is harming the economy, and respondents are almost twice as likely to say they are less financially comfortable a year ago than they are today.