Public First Polling for BCG on the State of the Economy

Public First partnered with BCG to help produce the State of the Economy report in 2024, following from our successful State of the Economy report in 2023. You can find BCG’s report, “State of UK Business 2024: Emerging Optimism”, which used data collected by Public First, here.

Polling Tables

Public First conducted polling for BCG from 4th January – 15th January 2024. We surveyed 1,500 senior business decision makers across the UK in an online, anonymous survey.

All results are weighted using Iterative Proportional Fitting, or ‘Raking’. The results are weighted by region, sector, and business size to nationally representative proportions. You can access the data here.