Public First polling on small businesses and the new normal

Public First carried out polling on behalf of Google to better understand how small businesses are adapting to the new normal. Some key findings include:

  • 60% of the UK’s small and medium-sized enterprises (SME) owners believe they are operating in a post-pandemic “new normal
  • Over a third (35%) of SMEs say they have changed their business radically, and 63% say that digital skills and tools are now more important than they were pre-pandemic.
  • almost three quarters (72%) of businesses say they would be interested in government or third party funded digital skills training, and in incentives for providing training (68%).

The full poll tables can be found here.