A new report from Sky and Public First reveals what is grabbing our attention in today’s information-rich world.

From the big screens in living rooms, to the small screens in our pockets, Sky connects people across the country to a range of different content. These millions of interactions provide an insight into where people are focusing their attention, how people watch TV and how they stay connected. Coupled with a survey of over 3,000 people conducted by Public First, this data forms Sky’s new ‘Attention Index’.

We surveyed 3009 adults from 14th May – 20th May 2024. The anonymous survey was conducted online. All results are weighted using Iterative Proportional Fitting, or ’Raking’. The results are weighted by interlocking age & gender, region and social grade to Nationally Representative Proportions.

The findings from the report were first covered by The Sun.

Public First is a member of the British Polling Council and abides by its rules. For more information, contact the Public First polling team: polling@publicfirst.co.uk.

The full polling tables can be downloaded here.