The Election in One Room

Public First assembled 100 swing voters from marginal seats across England and Wales for a massive qualitative research exercise for The Times. Working with Andy Westwood’s team at the University of Manchester, we ran 24 focus groups across the day to understand swing voters’ attitudes to the issues that matter to them in this election. The Times’ coverage begins today and will continue over the week. You can read the first three articles – including one on the methodology by Public First partner Gabriel Milland – online and in the paper today. Click here. We will add our own thoughts on all of this later in the week too.