The New Majority
Seb Wride
Founding Partner James Frayne has written a long strategy note for the Centre for Policy Studies think tank, The New Majority.
Informed by new polling and focus group research, the note analyses the state of the centre-right voter coalition and sets out a strategy to hold it together.
It recommends the centre-right prioritise less affluent, working-class voters.
You can read the note here and you can download the full tables here.