The trade body for the British motor industry needed to make a case that supporting investment in this sector would help achieve key government goals of “levelling up” key parts of the UK, supporting the drive to New Zero and ensuring this country remained a key player in one of the biggest global industries. Through a combination of policy development, opinion research and economic analysis we created a compelling roadmap for the sector – with key milestones – and concrete policy recommendations. We demonstrated how – with its contribution to jobs, growth, and local pride – the automotive industry is at the nexus of the government’s goals of levelling up, net zero, and global Britain. The report gained widespread coverage on broadcast and in the press, and was launched at a national conference.

Please find the full report here: https://smmt.publicfirst.co.uk/