The 2023 BRODIE | Public First Sustainability Sentiment Tracker is now live! As well as bringing you the third year of sentiment tracking amongst US and UK consumers, this year we explored the themes of nature and the cost-of-living crisis in greater depth:
- It may come as no surprise that the British public care about nature but our research shows that the majority have little idea about how businesses impact the natural world. We explore that disconnect and observe growing consumer cynicism about motives and claims on sustainability.
- In the UK, 52% of consumers say they feel worse off than they did in 2022 so how does that impact their views on sustainability? Less that you might expect.
Download the full report for more consumer opinions on sustainability and business in the UK and US, answering:
- Which sustainability issues are most important to consumers?
- Which companies are perceived as sustainability leaders?
- How optimistic are consumers about the future?
- How well do the public understand the language of sustainability?
- Who is responsible for progress on key topics: business, government, or the consumer?
- Are consumers willing to pay more for more sustainable products?
- What are the key differences between consumers in the UK and US when it comes to sustainability?
We previously ran this sentiment tracker in 2022 and 2021.
Polling Tables
We polled 2,017 people in the UK between 24th March and 30th March 2023, and 2,006 people in the United States between 24th March and 31st March.
The full polling tables can be found below:
Public First Poll for BRODIE (UK)
Public First Poll for BRODIE (USA)