The Creative Engine: How Media & Entertainment Powers the UK’s Creative Economy
Public First has published research commissioned by the BBC on the economic impact of PSBs to the UK's creative sector, where the overall impact is £29bn in GVA to the economy
How large-scale events can trigger national pride across the UK
A new report produced by Public First and Spirit of 2012, explores how national events shape our sense of pride and identity.
The AI Opportunity in Asia Pacific
AI is a once-in-a-generation opportunity to transform economic growth, innovation and scientific progress. In a new major project commissioned by Google, we’ve worked to explore in more depth the range of opportunities AI creates for countries across the Asia-Pacific region - and steps Governments can take to maximise them. Today, we’re publishing the first output of the research: a summary of some of the opportunities shared across the region.
Unlocking the £200 Billion AI Opportunity
Our new report from Google and Public First, AI Works, explores how targeted, practical training can dramatically boost adoption and unlock productivity benefits right across the economy.
Who’s Using AI at Work?
AI-powered tools have the potential to transform workplaces, but our research shows that their adoption is far from uniform.
How Young People Feel About Careers in News and Sport Media
New polling shows that 52% of young people are interested in a career in news and sport media
The trends that shaped the Paris AI Action Summit. And what comes next!
Behind the conclusions of the Paris AI Safety Summit were a number of trends that not only defined the outcome of the summit, but give us a preview of what the years ahead hold as Governments re-evaluate the global approach to AI Safety and governance.
New Polling for Workday
A new report by Public First, commissioned by Workday, examines how Britain's leading businesses maximise workforce productivity through innovative HR practices.
Game Changing: How sport makes us happier, healthier and better connected.
Public First conducted new polling into attitudes of UK adults on Sport and Sport Broadcasting in the UK.
Generative AI could save UK’s public sector up to £38 billion a year and significantly reduce waiting times
New research by Public First, commissioned by Google Cloud, reveals the potential of generative AI to provide a once in a generation opportunity to boost productivity, improve working conditions and enable new innovations across the UK’s public sector.
Uber India Impact Report 2024
New report on the Economic and Social impact of Uber in India. Over the last few years, Uber’s auto and motorbike services have also grown in popularity, helping Indians connect with public transport and navigate through busy streets, while retaining the features they value in Uber’s service.
Driving Digital Acceleration
In order to better understand the potential of cloud computing and AI in the UK, Amazon Web Services (AWS) commissioned Public First to undertake new quantitative research on how UK businesses are using – and plan to use – cloud computing.
What Would a Kamala Harris Presidency Mean for Tech Policy?
Understanding how a Harris presidency could shape the digital landscape requires looking at her career “in the context” of the Internet’s evolution, her rise in public office, and (most importantly) how her plans align with the electorate’s wishes.
Rewiring the State
If the next government wants to cut the cost of fraud and improve the delivery of public services, they will need to make some fundamental changes to the way government issues, collects and processes personal data.
Unlocking the UK’s AI Potential: Harnessing AI for Economic Growth
Today, Public First publishes new research commissioned by Microsoft examining how the UK can harness AI to power economic growth. Using a combination of new economic modelling and an extensive survey of over 1,000 senior business decision makers in the UK we explored the opportunities created by digital technology for the UK, the supporting investments that will be needed to realise these opportunities and the current barriers to adoption.
Vision for Publishing: The role of publishing in the UK’s success
The Publisher’s Association commissioned Public First to better understand and evaluate the role of the publishing industry in the UK, its potential for further growth, and determine the policies needed to uphold and strengthen publishing’s social, personal, economic and innovative value to the UK. The report can be downloaded here.
Powering Creativity: How the UK’s broadcast and entertainment sector can lead the world
Sky commissioned Public First and Oxford Economics to determine Sky’s economic and cultural contributions to the UK and better understand how the British public’s viewing habits are changing. The report also identifies opportunities for growth in the broadcast and entertainment sector and sets out policy priorities to take advantage of these.
The impact of Uber in Mexico: 2023
Uber Mexico commissioned Public First to develop in-depth insights into the impacts of Uber for consumers, driving and delivery partners, and merchants and local communities. Alongside the estimated MX$73.13bn in economic value Uber contributed to the Mexican economy in 2022, the report highlights the flexibility offered to drivers, the importance of convenience and safety to consumers and the support provided by Uber to small businesses.
The Impact of Uber in the UK: 2023
Uber commissioned Public First to produce a new report of the impact of Uber in the UK as an update to its first report published in 2021. Since then, Uber has grown significantly, connecting over 100,000 drivers with 5 million active riders. The report focuses not only on the economic importance of Uber to the UK, but also reveals Uber’s impact on sustainable travel choices and on feeling safe while out at night.
Delivering the Goods with DoorDash: 2023
Public First has produced a new report on the impact of DoorDash in the United States in 2023. The report highlights the role of DoorDash in providing flexible earning opportunities for ‘Dashers’, in helping merchants like restaurants or grocers grow their businesses, and in enhancing the choice and convenience of consumers.
The Impact of Uber in Canada
Uber Canada commissioned Public First to better understand and quantify the impact they were having on Canadians and the Canadian economy. In particular, the research focuses on riders and consumers, drivers and delivery people and communities.
New Business Sector Polling for Google on AI
Public First carried out polling of senior decision makers across the EU, in a range of sectors, on the impact they anticipate from increased AI availability in their sector and how they have already used it if at all.
The Public First Technology Team Is Hiring
Public First is looking to hire a Senior Policy Manager to join our Technology team.
Hybrid Work Commission – New Research
Led by Public First, the Commission on Hybrid and Remote Work was set up to examine the rise in hybrid and remote working and make recommendations on how the UK Government can respond to the rise in hybrid and remote working to the advantage of people, communities, and the broader UK economy.
Delivering the Goods with DoorDash
Public First have worked on a new Economic Impact Report for DoorDash. The report focuses on the role DoorDash plays in the US economy, and the benefits enjoyed by 'Dashers' such as increased flexibility.
Public First Poll for the Online Dating Association
Public First carried out polling for the Online Dating Association.
Empowering SMEs in the United States to embrace digital tools
Amy Price talks us through polling conducted for Intuit exploring the benefits of digitisation for US-based businesses.
New Polling for Intuit
Public First carried out polling for Intuit on small business' digital skills in the United States.
Public First polling on changing trends in ecommerce
Public First polled businesses and consumers on behalf of Coadec to explore shifting shopping trends and the future of ecommerce.
Public First polling on small businesses and the new normal
Public First carried out polling on behalf of Google to better understand how small businesses are adapting to the new normal.
Covid wiped out 1 in 3 music industry jobs – UK Music calls for Government action
UK Music, the collective voice of the UK music industry, commissioned Public First to research the impact of Covid-19 on the music industry.
Fast Forward for Digital Jobs
Public First worked with techUK on a a new report published today, Fast Forward for Digital Jobs, which looks at how Government and Industry working together can equip the UK population with the rights skills to take advantage of the 3 million tech jobs projected to be created in the next five years.