The impact of Uber in Mexico: 2023
Uber Mexico commissioned Public First to develop in-depth insights into the impacts of Uber for consumers, driving and delivery partners, and merchants and local communities. Alongside the estimated MX$73.13bn in economic value Uber contributed to the Mexican economy in 2022, the report highlights the flexibility offered to drivers, the importance of convenience and safety to consumers and the support provided by Uber to small businesses.
Key findings
- Consumers: Uber Mexico saves riders an estimated total of 63 million hours per year, with 83% of riders saying that convenience is an important factor in their choice to use Uber. 91% also say safety is one of the most important reasons they use Uber.
- Drivers and delivery partners: 96% drivers state flexibility is one of the main reasons they chose to use Uber or Uber Eats to earn money. One driver commented: ‘Without having to ask permission to miss work, I am the owner of my own time’.
- Merchants and local communities: 91% of SMEs report that using Uber Eats has increased their revenue since joining. In 2022, Uber contributed an estimated MX$5.6bn additional value to the Mexican night-time economy.
Methodology
A mixture of methods was used to produce this report, including:
- An in-depth nationally representative poll of 1,005 adults in Mexico run by Public First.
- In-depth national surveys of SMEs, and of 1,000 rideshare and delivery drivers run by Quadrant Strategies.
- New quantitative models created by Public First.
Findings from this research have been featured in the Latin American Post.