Public First conducted opinion research looking into attitudes towards the two-child benefit cap and related messaging that resonate with the public. Our baseline findings show that there is widespread public support for government intervention to reduce child poverty. 89% agreed that no child in the UK should live in poverty and 74% agreed that national government has a role to play in reducing child poverty.

Key results from our polling can be found alongside crosstabs by political group as tables here.

We define Labour voters considering a vote for Reform, for the Greens or for the Lib Dems as voters who voted Labour in 2024 and now rank themselves 5 or higher on a scale of 0-10 when asked “How likely would you be to consider voting for the following parties if a general election was called tomorrow?” using the following categories:

LabLab: voters who voted Labour in 2024 and still intend to vote Labour

LabRef: voters who voted Labour in 2024 and are now open to voting Reform

LabLibDem: voters who voted Labour in 2024 and are now open to voting Lib Dem

LabGreen: voters who voted Labour in 2024 and are now open to voting Green

Reform VI: all voters who currently intend to vote Reform, irrespective of previous votes

Fieldwork ran from 11 March 2025 to 14 March 2025 and surveyed 2,008 adults in the UK in an anonymous, online poll.  All results are weighted using Iterative Proportional Fitting, or ‘Raking’. The results are weighted by interlocking age & gender, region and social grade to Nationally Representative Proportions. This work was commissioned by the Child Poverty Action Group (CPAG). Full results can be found here.

Public First is a member of the BPC and abides by its rules. For more information please contact the Public First polling team: polling@publicfirst.co.uk