Opinion & Strategy
We help organisations understand and influence public opinion through research and targeted communications campaigns. Public First offers both quantitative and qualitative opinion research, primarily through polling, focus groups and in-depth interviews. We have run research projects for Government Departments and Agencies, political parties, campaigns and charities - as well as for some of the country’s biggest brands. We have also conducted many polls of international audiences.
We have developed a highly innovative approach – informed by techniques pioneered in the academic community – to both our design and analysis of our polling, and to our qualitative research. We take particular care with our questionnaire design and the wording and construction of our questions.
Public First is a member of the British Polling Council and a Company Partner of the Market Research Society.
To hear more about our work, please contact Seb Wride.