The R&D Decade Project: Advocating for R&D Investment
The Wellcome Trust, the second biggest grant-maker in the world, hired Public First to research public and policy attitudes to R&D, and how to secure investment in research in the future.
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The Other Pandemic
In February 2021 Public First polled 4,000 people and held 12 in depth focus groups with people from across Britain. 40 percent of Britons say their mental health has been negatively affected in the last 12 months.
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Opinion & Strategy

We help organisations understand and influence public opinion through research and targeted communications campaigns. Public First offers both quantitative and qualitative opinion research, primarily through polling, focus groups and in-depth interviews. We have run research projects for Government Departments and Agencies, political parties, campaigns and charities - as well as for some of the country’s biggest brands. We have also conducted many polls of international audiences.

We have developed a highly innovative approach – informed by techniques pioneered in the academic community – to both our design and analysis of our polling, and to our qualitative research. We take particular care with our questionnaire design and the wording and construction of our questions.

Public First is a member of the British Polling Council and a Company Partner of the Market Research Society.

To hear more about our work, please contact Seb Wride.

Our Projects

How Would We Know If Democracy Had Died?

Public First worked with BBC Radio 4 on a war game to see how young voters would respond to a national crisis if they were the Cabinet. ...

When Reality and Perception Match (…or Don’t)

New polling from Public First shows that the public’s views on the quality of their local public services do reflect local realities, though it varies by the service....

Generative AI could save UK’s public sector up to £38 billion a year and significantly reduce waiting times

New research by Public First, commissioned by Google Cloud, reveals the potential of generative AI to provide a once in a generation opportunity to boost productivity, improve working conditions and enable new innovations across the UK’s public sector....

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Polling Tables

New research for AXA UK on local climate risks

New research from Public First for AXA UK comprises data analysis to map local climate risks across England, and public polling to measure attitudes towards those risks to help key stakeholders understand who and where will be most impacted, and the extent to which those places can prepare, respond, and recover....

New polling on Labour’s policy to end North Sea oil and gas licensing

Public First carried out a large-scale, nationally representative poll for Uplift to understand the British business leaders attitudes towards the Government's policy to end North Sea oil and gas licensing....

New Polling for Mission 44

Commissioned by Mission 44, Public First conducted research into the challenge of increasing exclusions in state schools with the aim of identifying a policy framework that accounts for the views of students, parents, and teachers alike. ...

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