In order to better understand the potential of cloud computing and AI in the UK, Amazon Web Services (AWS) commissioned Public First to undertake new quantitative research on how UK businesses are using – and plan to use – cloud computing. The research included a survey of over 2,000 senior business decision-makers in two stages, and new economic modelling on the connections between digital technology and business productivity. In the first stage, we polled an economically representative sample of over 1,300 senior business decision makers from across the UK, with quotas set for different business sizes, regions and sectors. In the second stage, we ran a second booster poll to expand our sample of business cloud users to 982 users, allowing us to better understand their experience and the experience of AWS users specifically.

The next few years could be among the most pivotal for the UK’s digital and economic future. An acceleration of business innovation, powered by technologies like cloud computing, Artificial Intelligence (AI) and generative AI is beginning to kickstart faster growth and increase productivity. However, to take full advantage of this opportunity, the UK will need more investment in digital infrastructure, digital skills, and support for businesses to help them make the most of the latest technologies.

The research was carried out between the 8th March – 13th April 2024.

The report can be found here: AWS UK – Driving Digital Acceleration (publicfirst.co.uk).

The nationally representative polling tables can be found here, and the cloud booster sample here.