Sky’s Attention Index: How we watch and connect.

A new report from Sky and Public First reveals what is grabbing our attention in today's information-rich world.

Unlocking the UK’s AI Potential: Harnessing AI for Economic Growth

Today, Public First publishes new research commissioned by Microsoft examining how the UK can harness AI to power economic growth. Using a combination of new economic modelling and an extensive survey of over 1,000 senior business decision makers in the UK we explored the opportunities created by digital technology for the UK, the supporting investments that will be needed to realise these opportunities and the current barriers to adoption.

Hybrid Work Commission – New Research

Led by Public First, the Commission on Hybrid and Remote Work was set up to examine the rise in hybrid and remote working and make recommendations on how the UK Government can respond to the rise in hybrid and remote working to the advantage of people, communities, and the broader UK economy.

PolEcon 2024: December Edition

In early December, Public First returned to the PolEcon conference to poll a new batch of sixth form Politics students.

Lessons from the ground: our immersive research in 2024

A look at some of the key lessons we have learned from our immersive research in 2024

Understanding the knowledge gap: public perceptions of UK universities

A new report by Public First, funded by the All-Party Parliamentary University Group, examines public attitudes to universities and higher education and their role in helping the UK meet its current and future challenges.

New Polling on Pregnancy and Miscarraiges

Public First conducted a survey on respondents' experiences of pregnancy and miscarriages as part of our monthly omnibus poll.

Bridging the gaps: The positive impact of third sector counselling services and the challenges they face

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New Polling for Workday

A new report by Public First, commissioned by Workday, examines how Britain's leading businesses maximise workforce productivity through innovative HR practices.

Game Changing: How sport makes us happier, healthier and better connected.

Public First conducted new polling into attitudes of UK adults on Sport and Sport Broadcasting in the UK.

How Would We Know If Democracy Had Died?

Public First worked with BBC Radio 4 on a war game to see how young voters would respond to a national crisis if they were the Cabinet.

When Reality and Perception Match (…or Don’t)

New polling from Public First shows that the public’s views on the quality of their local public services do reflect local realities, though it varies by the service.

New research for AXA UK on local climate risks

New research from Public First for AXA UK comprises data analysis to map local climate risks across England, and public polling to measure attitudes towards those risks to help key stakeholders understand who and where will be most impacted, and the extent to which those places can prepare, respond, and recover.

Generative AI could save UK’s public sector up to £38 billion a year and significantly reduce waiting times

New research by Public First, commissioned by Google Cloud, reveals the potential of generative AI to provide a once in a generation opportunity to boost productivity, improve working conditions and enable new innovations across the UK’s public sector.

New polling on Labour’s policy to end North Sea oil and gas licensing

Public First carried out a large-scale, nationally representative poll for Uplift to understand the British business leaders attitudes towards the Government's policy to end North Sea oil and gas licensing.

The Shoplifting Capital of England

New research by the policy consultancy Public First highlights the scale of the shoplifting crisis facing retailers across the country - and the hotspots where the problem has become most acute. 

Nothing Happens In Isolation

Commissioned by Mission 44, Public First conducted research into the challenge of increasing exclusions in state schools to understand the views of students, parents, and teachers alike.

New Polling for Mission 44

Commissioned by Mission 44, Public First conducted research into the challenge of increasing exclusions in state schools with the aim of identifying a policy framework that accounts for the views of students, parents, and teachers alike.

New Polling for Uber Eats in Taiwan

We conducted consumer and merchant polling for Uber Eats in Taiwan. We spoke to 1,072 consumers in Taiwan from 6 August - 23 August 2024, and 373 Merchants from 13 August - 13 September 2024, through an online, anonymous survey.

Understanding anti-politics in the UK: New Polling

Public First carried out a large-scale, nationally representative poll to understand the British public's attitudes towards politics in the UK.

Focus Group with the New Statesman: Perceptions of the Labour Government

This week, Public First held a focus group for the New Statesman with 10 working-class voters in the Tudor Rose pub in Sittingbourne. 

Uber India Impact Report 2024

New report on the Economic and Social impact of Uber in India. Over the last few years, Uber’s auto and motorbike services have also grown in popularity, helping Indians connect with public transport and navigate through busy streets, while retaining the features they value in Uber’s service.

Save the Children – Child Lock Campaign

New economic modelling and focus groups for Save the Children’s child poverty campaign

New partnership with The Wellbeing Hub to support the ongoing with of the Coalition for Youth Mental Health in Schools

The Wellbeing Hub from Teen Tips Ltd has partnered with Public First to support the ongoing work of the Coalition for Youth Mental Health in Schools. We are supporting the Coalition and The Wellbeing Hub to provide expertise, insight, support, and possible solutions to the mental health crisis in schools.

Polling on Education in the US

Public First conducted a survey of 2,005 adults in the US as part of our monthly Omnibus poll. We asked respondents a series of questions about school funding, views towards social mobility, and what factors they feel are important to achieving success in the US.

New Polling for the University of Cambridge on Sustainability

Public First conducted polling for the University of Cambridge on sustainability and the environment as part of our monthly omnibus survey. We asked respondents a series of questions about their views towards climate change, who they think should be taking the lead developing new technologies, and what issues they think are the biggest problems for humanity to solve in order to reduce our effects on the climate.

Primark’s impact on the UK economy and communities

Public First has worked with Primark to measure their impact in the UK, where they have over 190 stores across our towns and cities.

The case for inclusive planning

Public First has worked with Leeds Building Society to explore how the planning system could be reformed to better represent broader public opinion rather than vocal minorities.

New Polling on Foreign Direct Investment into Britain

Public First conducted polling on Foreign Direct Investment into Britain in advance of the Government's Investment Summit. We asked respondents a series of questions about their views towards foreign investments, the perceived benefits of FDI, and whether they think Britain's position as an investment destination is improving or deteriorating.

What the UK public thinks about Opera

Public First has published the results of research, commissioned by the Laidlaw Opera Trust, looking into UK public attitudes towards opera.

Adding Value, Delivering Growth: the final report of the Public First/BVCA Investment Commission

Public First worked with BVCA to convene the Investment Commission, bringing together a range of experts - people who represent investors, portfolio companies, academics, think tanks and business groups - to help us to understand the most important barriers that face both those seeking to invest in the UK, and those seeking to attract investment.

New Polling for British Gas and the Net Zero Homes Index 2024

Public First conducted polling for British Gas in support of the Net Zero Home Index 2024. This was the third round of polling, after previous surveys in 2023 and 2022, which aimed to provide a snapshot of the UK's green transition and public opinion towards green improvements to peoples' homes.

Public First Poll on Outdoor Smoking Ban

Public First carried out a large-scale, nationally representative poll to understand the British public's attitudes to Labour's proposed outdoor smoking ban.

Driving Digital Acceleration

In order to better understand the potential of cloud computing and AI in the UK, Amazon Web Services (AWS) commissioned Public First to undertake new quantitative research on how UK businesses are using – and plan to use – cloud computing.

Immersive Research with the Telegraph: Perceptions of the Government two months after the Election

Public First conducted immersive research for the Telegraph - speaking to voters in Hitchin about their perceptions of the Labour Party two months after the General Election.

Tomorrow’s teachers: A roadmap to get Gen Z into the classroom

New polling for Teach First explores Gen Z attitudes to teaching.

Santander Key Growth Markets

New report for Santander explores the future of the UK as a global trading partner

New Polling for the IHPN

Public First conducted a Nationally Representative poll for the Independent Healthcare Providers Network (IHPN), which features in the 2024 Going Private report.

Student polling for the International Baccalaureate

Public First has today published the findings from a survey carried out for the International Baccalaureate (IB) of its students around the world.

What Would a Kamala Harris Presidency Mean for Tech Policy?

Understanding how a Harris presidency could shape the digital landscape requires looking at her career “in the context” of the Internet’s evolution, her rise in public office, and (most importantly) how her plans align with the electorate’s wishes.

The Pub and the People – Immersive Research Study

Public First immersive research study of 11 pubs in Bolton, Greater Manchester over five days in November 2023

Saving Generation Z: How 16 – 27 year olds save and spend

New Public First research for Yorkshire Building Society on how Generation Z save and spend.

New polling for Phoenix Insights

Polling for Phoenix Insights on public perceptions of career change.

Public First Government Missions Tracker

The Public First team is tracking all key policy announcements made by the Government relevant to its 5 missions

Institution Overboard: New Public First report calls for £2.5bn government fund to stop universities going under

New Public First report calls for £2.5bn government fund to stop universities going under

Public First supports new AI skills pilot programme from Google

Today, Google launches a new pilot programme, AI Works, to support and empower workers to use AI tools by giving them the skills, confidence and contextual knowledge to integrate AI into their working lives.  Public First is proud to support this initiative, helping provide the research base on which the programme is built.

Upgrade: How to deliver better homes by 2030

Public First conducted opinion research in support of the Home Upgrade Commission, looking into public awareness of and support for improving the energy efficiency of their homes.

New Polling for CaSE

Public First conducted opinion research for the Campaign for Science and Engineering (CaSE) on public perspectives on research & development in relation to the 2024 UK general election. 

Young people’s perceptions of careers in the pharmaceutical industry – The Association of the British Pharmaceutical Industry

Public First has conducted research into young people's perceptions of careers in the pharmaceutical industry.

Exploring Political Sentiment in Newark: An Immersive Study

In collaboration with The Times newspaper, Public First ran an immersive research study in the constituency of Newark where we spoke to residents over a two-day period (24th-25th June) during the 2024 general election.

Great British Energy: From pledge to reality

Great British Energy: From pledge to reality is a Public First report, commissioned by RenewableUK.

The potential role of Higher Technical Qualifications in Labour’s Growth and Skills Levy

New Public First economic modelling on the potential benefits of Labour allowing employers to spend a proportion of their Growth and Skills Levy funds on HTQs, we use existing published economic analysis on the returns to individuals of taking HTQ qualifications at Level 4 and 5.