Saving Generation Z: How 16 – 27 year olds save and spend

Recommendations from the report include:

  • Improving financial education in schools – by making financial education part of the national curriculum in all primary and secondary schools in the UK so that all students receive it and improving the breadth and quality of what is provided.
  • Targeting financial information at Gen Z more effectively – by improving our understanding of what influences their financial behaviours and reflecting this in the way financial organisations and charities communicate.
  • Developing financial products that reflect the challenges facing Gen Z – through offering services that incentivise and enable them to reach financial goals in new ways.

You can read the full report here and see Opinium’s polling tables here and here.