New research published today by VisitEngland demonstrates the positive cultural and social impacts that tourism has on local communities across the UK.

The report found significantly higher levels of community pride, sense of well-being and social cohesion amongst residents living and working in areas frequented by both domestic and international visitors. Drawing on polling data, case studies, and statistical analysis, our research revealed how tourism contributes to regeneration in local communities, while also highlighting the importance of sustainable and inclusive practices.

• Host communities, specifically the people who live and work in the communities most impacted
  by tourism, consistently report higher levels of local and national pride.
• 58% of those in host communities feel connected to their community, while only 35% in
  non-host communities feel that community connection.
• Tourism improves access to cultural amenities, green spaces, and local businesses—enhancing
  the daily quality of life for residents and visitors.
• Tourism can act as a catalyst for social regeneration, providing funds which can be re-invested in
  the community.

Read the full report here.

This polling was conducted by Public First between 31 October – 11 November 2024. We surveyed 3,017 adults in England in an anonymous, online poll. All results are weighted using Iterative Proportional Fitting, or ‘Raking.’ The results are weighted by interlocking age & gender, region and social grade to Nationally Representative Proportions.

Public First is a member of the BPC and abides by its rules .For more information, please contact the Public First polling team: polling@publicfirst.co.uk

Download full polling tables here.