High Streets have changed dramatically over the past 15 years. And much of the public isn’t happy about it.

Banks and bricks & mortar retail have declined, while the number of beauty salons and e-commerce-linked businesses has soared. Older voters are least happy with this change.

Unlocking the UK’s AI Potential: Harnessing AI for Economic Growth

Today, Public First publishes new research commissioned by Microsoft examining how the UK can harness AI to power economic growth. Using a combination of new economic modelling and an extensive survey of over 1,000 senior business decision makers in the UK we explored the opportunities created by digital technology for the UK, the supporting investments that will be needed to realise these opportunities and the current barriers to adoption.

The impact of Uber in Mexico: 2023

Uber Mexico commissioned Public First to develop in-depth insights into the impacts of Uber for consumers, driving and delivery partners, and merchants and local communities. Alongside the estimated MX$73.13bn in economic value Uber contributed to the Mexican economy in 2022, the report highlights the flexibility offered to drivers, the importance of convenience and safety to consumers and the support provided by Uber to small businesses.

The Impact of Uber in the UK: 2023

Uber commissioned Public First to produce a new report of the impact of Uber in the UK as an update to its first report published in 2021. Since then, Uber has grown significantly, connecting over 100,000 drivers with 5 million active riders. The report focuses not only on the economic importance of Uber to the UK, but also reveals Uber’s impact on sustainable travel choices and on feeling safe while out at night.

The Impact of Uber in Canada

Uber Canada commissioned Public First to better understand and quantify the impact they were having on Canadians and the Canadian economy. In particular, the research focuses on riders and consumers, drivers and delivery people and communities.

Immersive Technology in the UK’s Public Sector

Public First has worked with Meta and techUK to produce a new report on the immersive tech sector across the UK. The research reflects Public First’s independent findings from a series of industry workshops hosted in Bristol, Glasgow and Manchester, along with new public opinion polling and expert interviews. 

Fuelling Fairness: Five years of the energy price cap

New report by Public First for Octopus Energy assesses the impact of the energy price cap on consumers and competition

New report on young people’s attitudes to jobs in the green economy for The Prince’s Trust

Young people’s lack of awareness of and interest in green jobs presents a serious risk to the UK meeting its ambitious Net Zero targets, which depend on training and retraining hundreds of thousands of workers.

New polling on the UK public and local green energy development

In August this year we conducted research in partnership with the Conservative Environment Network on local opinion towards renewable energy development, such as solar farms and wind turbines.

Google’s Impact in Canada

Public First conducted consumer and business polling, and economic modelling, to determine Google’s Economic Impact in Canada in 2022.

Public First Polling on the Sharing Economy and Cost of Living

Public First carried out polling looking into public attitudes to the sharing economy and the cost of living.

Is Britain’s night time economy dying? And where’s the best place for an evening out?

To what extent is the UK’s nightlife really on the wane? And where should someone head for a decent night out?

Delivering the Goods with DoorDash

Public First have worked on a new Economic Impact Report for DoorDash. The report focuses on the role DoorDash plays in the US economy, and the benefits enjoyed by 'Dashers' such as increased flexibility.

Green Alliance: Moving On Report

New report on greener travel in the UK from Green Alliance features polling from Public First.

Public First Polling on the Football Regulator

Public First carried out polling looking into public attitudes, and football fans' attitudes to the new English football regulator

Public First Poll for the Coalition for a Digital Economy

Public First carried out nationally representative consumer polling for the Coalition for a Digital Economy (COADEC) on card fees and spending habits.

Falling life expectancy makes a higher State Pension Age more contentious

With the long-term sustainability of the UK’s public finances under continued scrutiny, March’s Budget could see accelerated increases in the State Pension Age (SPA).

Have voters noticed the “lost decade” of pay growth?

Public First has undertaken new analysis of longitudinal survey data, tracking the same individuals over time.  

Public First Poll for the Online Dating Association

Public First carried out polling for the Online Dating Association.

September Polling on the Cost of Living Crisis

Public First’s ongoing research into the effects of the cost of living crisis appeared in the Sunday Telegraph this weekend.

Polling on the Cost of Living Crisis

Public First has released a new poll, looking in detail at public concerns about rising living costs.

New Polling for Amazon Web Services (AWS)

Public First carried out polling for Amazon Web Services (AWS) which featured in several impact reports for the European Union and several member states. Tables for the polling can be found below...

How can the EU create a Digital Decade?

Last week, we published a new report commissioned by AWS that looked at the potential of the EU's Digital Decade.

New Polling for Green Alliance

Public First carried out polling for the Green Alliance which featured in the Independent.

Public First & Onward: Taking the Temperature

Public First carried out two polls with Onward to look into the electoral implications of the Conservative party changing their stance on Net Zero.

Public First Polling for More in Common

Public First carried out polling on behalf of More in Common

Good Work: Balancing Flexibility and Freedom in the Gig Economy

In this report, commissioned by Uber, we look at what makes up good work, and how experiences in the Gig Economy compare to the rest of the economy.

Manchester Universities

The five separate universities across Greater Manchester came together to ask Public First to conduct rigorous research showing the impact that the region’s HE community had on both the local and national economy.

Uber UK Impact Report

Our report for Uber in the UK found that it didn't just provide jobs to tens of thousands of people, but it provided work in a way that drivers actually wanted.

The Society of Motor Manufacturers and Traders

The trade body for the British motor industry needed to make a case that supporting investment in this sector would help achieve key government goals of “levelling up” key parts of the UK, supporting the drive to New Zero and ensuring this country remained a key player in one of the biggest global industries.

Pfizer Sandwich

ur report for Pfzier detailed how its facility in Kent played a crucial part in the local and national economy, as well as the development of life-saving medicines.

Post Office

Our research for the Post Office revealed that their branches are crucial the survival of the UK’s High Streets. Our polling found that 33% of respondents said that on their last trip to the Post Office they had stopped at another shop, café, pub or restaurant, generating £1.1 billion in additional revenue for other businesses.

Amazon Web Services UK

Our report for AWS found that a technology which was only invented in 2006 - cloud computing - is delivering huge benefits for UK businesses and society. Our economic analysis showed that AWS generates £8.7 billion in economic value for businesses across the UK.

Google Impact UK

Our 2020 report for Google showed how, during an incredibly difficult year, Google played a key role in keeping the UK connected, productive and entertained.

Options for Energy Bill Reform

Decarbonising and electrifying residential heat is crucial if the UK is to achieve its Net Zero targets. At present, however, many policy costs are imposed on electricity bills but not on gas, penalising those who do invest in cleaner options.

Universities for Nottingham

Every 22 seconds someone from Nottingham interacts with one of its two universities.

Freedom and Flexibility – The relationship Deliveroo riders have with the labour market

The gig economy has the potential to more than double in size over the next five years.

Google’s Impact in the UK

The average household would rather lose their car, TV licence or even an hour’s sleep a night than access to online search.